Tailored support for membership organisations & charities
AHC have spent many years working with many of the UK’s leading membership organisations which has enabled us to develop and grow a wide range of services tailored to the needs of the not-for-profit sector.
Our support is designed to provide you with the information to implement the necessary changes to ensure your members are fully engaged, recognise the value from their subscriptions and, ideally, become champions for membership of your organisation.
We have now worked with over 30 membership-based organisations and charities helping them to:
- Make effective use of research to understand their stakeholder requirements
- Develop appropriate strategies for improving the range of membership benefits and services they provide
- Improve internal processes to deliver services effectively
- Measure the impact they are having on the sector / stakeholders they represent
Our support is designed to help you identify and implement the changes you need to:
- Engage more effectively with your members and other key stakeholders
- Increase membership satisfaction
- Attract new members
- Improve membership retention
Our services are designed to help with
Engaging membership
Aligning services
Proving benefit
Adding value
Membership Research
- Understanding their issues
- Evaluating the awareness, use and relevance of your services and benefits
- Gaining feedback on your communication channels – website, publications, e-newsletters, social media
- Finding out why members lapse and conversely, why they stay
Strategic planning
- Reviewing our findings with you
- Aligning existing membership services and benefits with the key issues identified by members
- Identifying potential gaps in support where you can introduce new services/benefits
- Segmenting your membership to enable you to tailor the support for different groups
- Prioritising activities – identifying the “quick wins” and recognising you cannot do everything at once
Internal feedback
- Comparing your perspectives with the thoughts of your members
- Learning from your experience and knowledge
- Identifying potential skills gaps, process improvement opportunities or system issues that are constraining your ability to full understand and fulfil member needs
Effective technology & IT systems
- Helping define the membership systems requirements to support how you want to service your members
- Reviewing existing systems and the potential for getting more from them
- Evaluating potential replacement systems where appropriate
Our track record
some of our recent projects
