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Membership Organisations

Tailored support for membership organisations & charities

Membership organisations and charities are facing ever-increasing demands for their support and subscriptions. It is therefore vital that they are able to demonstrate that they understand their members needs, provide a range of relevant services and benefits to address those needs, and can communicate effectively to relevant stakeholders.

AHC have spent many years working with many of the UK’s leading membership organisations which has enabled us to develop and grow a wide range of services tailored to the needs of the not-for-profit sector.

Our support is designed to provide you with the information to implement the necessary changes to ensure your members are fully engaged, recognise the value from their subscriptions and, ideally, become champions for membership of your organisation.

We have now worked with over 30 membership-based organisations and charities helping them to:

Make effective use of research to understand their stakeholder requirements
Develop appropriate strategies for improving the range of membership benefits and services they provide
Improve internal processes to deliver services effectively
Measure the impact they are having on the sector / stakeholders they represent

Our support is designed to help you identify and implement the changes you need to:

Engage more effectively with your members and other key stakeholders
Increase membership satisfaction
Attract new members
Improve membership retention

Our services are designed to help with:

Engaging
membership

Aligning
services

Proving
benefit

Adding
Value

We help you achieve this through:

Membership Research

Understanding their issues
Evaluating the awareness, use and relevance of your services and benefits
Gaining feedback on your communication channels – website, publications, e-newsletters, social media
Finding out why members lapse and conversely, why they stay

Strategic planning

Reviewing our findings with you
Aligning existing membership services and benefits with the key issues identified by members
Identifying potential gaps in support where you can introduce new services/benefits
Segmenting your membership to enable you to tailor the support for different groups
Prioritising activities - identifying the "quick wins" and recognising you cannot do everything at once

Internal feedback

Comparing your perspectives with the thoughts of your members
Learning from your experience and knowledge
Identifying potential skills gaps, process improvement opportunities or system issues that are constraining your ability to full understand and fulfil member needs

Effective technology & IT systems

Helping define the membership systems requirements to support how you want to service your members
Reviewing existing systems and the potential for getting more from them
Evaluating potential replacement systems where appropriate

Example Projects:

BVA

The national representative body for the veterinary profession in the UK

Membership research, membership review, publications review

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CMI

Creates leaders through management and leadership development training, qualifications, membership and research.

Member/non-member research support.

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Historic Scotland

Historic Scotland holds key responsibilities for the built heritage in Scotland – safeguarding the nation’s historic environment and promoting its understanding and enjoyment.

We undertook a thorough and objective examination of the current state of Historic Scotland’s membership operations.

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NFU

The NFU is the most successful representation body for agriculture and horticulture with members covering two-thirds of the agricultural land in England and Wales.

To inform the development of strategies to strengthen its relationship with its membership.

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ROYAL COLLEGE OF SURGEONS

The mission of the Royal College of Surgeons of England is to enable surgeons to achieve and maintain the highest standards of surgical practice and patient care.

Strategic development / facilitation, to help to review the findings and ascertain future membership criteria

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DIABETES RESEARCH & WELLNESS FOUNDATION

The Diabetes Research & Wellness Foundation (DRWF) is a charity whose aim is to raise awareness to all forms of diabetes.

To help them fully understand the varying needs of their range of stakeholders and supporters, including members, donors, newsletter subscribers and fundraisers.

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