Support for membership organisations

A Track Record of Providing Tailored Support to Membership-based organisations

We have spent many years working with many of the UK’s leading membership organisations which has enabled us to develop and grow a wide range of services tailored specifically for not-for-profit organisations and their members.


Our membership services are specifically designed to help you:

  • understand and better address the needs of your members
  • improve communication of the services and support you provide
  • drive membership growth
  • improve membership retention and loyalty


We help you achieve this through:

  • Membership Research - to gain feedback from current, lapsed and prospective members
    • Understanding their issues
    • Evaluating the awareness, use and relevance of your services and benefits
    • Gaining feedback on your communication channels – website, publications, e-newsletters, social media  etc.
    • Finding out why  members lapse and conversely, why they stay
  • Internal feedback - speaking with your internal team
    • Comparing your perspectives with the thoughts of your members
    • Learning from your experience and knowledge
    • Identifying potential skills gaps, process improvement opportunities or system issues that are constraining your ability to full understand and fulfil member needs
  • Strategic planning - developing and implementing a plan of action
    • Reviewing our findings with you
    • Aligning existing membership services and benefits with the key issues identified by members
    • Identifying potential gaps in support where you can introduce new services/benefits
    • Segmenting your membership to enable you to tailor the support for different groups
    • Prioritising activities - identifying the "quick wins" and recognising you cannot do everything at once
  • Effective technology & IT systems
    • Helping define the membership systems requirements to support how you want to service your members
    • Reviewing existing systems and the potential for getting more from them
    • Evaluating potential replacement systems where appropriate


Our support is designed to provide you with the information to implement the necessary changes to ensure your members are fully engaged, recognise the value from their subscriptions and, ideally, become champions for membership of your organisation.

Who we work with

Some of our membership clients

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What our clients say

Sarah Tutton - Chief Executive of the Diabetes Research & Wellness Foundation:

"I had the pleasure of working with AHC when the Diabetes Research & Wellness Foundation retained the services of AHC for an independent evaluation of its membership services. This was the first time we had worked with an independent consultant in this way and we were a little ‘nervous’. However, the project was executed on time and within budget and with a great deal of professionalism."


"One of the reasons for choosing AHC over others for this project was the level and style of communication which was regular, clear and friendly. Grenville and Jacqueline were incredibly thorough, insightful and guiding and steered our project to a successful conclusion."


"I would have no hesitation in recommending AHC due to their expertise, the inclusive way in which they work and the ability to keep work on track when curveballs are thrown! "

Director Membership and Business Development of a leading professional body:

  “Through the research conducted by AHC, we have been able to quickly identify areas of opportunity to grow and enhance our membership proposition."


"The results of the survey have played an important part in enhancing our proposition allowing us to address the key issue of retaining members, targeting non members and engaging with employers much more effectively in order to win business."


"AHC's experience and understanding of membership organisations was without doubt important allowing them to identify with our Issues.”

Contact Us to find out more

Send us a message and we will call you back

AHC - Allman Horrocks Consulting Ltd.

Oxbow Farm, Avon Dassett, Warwickshire CV47 2AQ

Tel: 01295 690573