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MEMBERSHIP BUSINESS HEALTH CHECK
Historic Scotland holds key responsibilities for the built heritage in Scotland – safeguarding the nation’s historic environment and promoting its understanding and enjoyment.
Historic Scotland had been conducting a review of all business areas in order to pull out the key issues and establish combined commercial strategies for the forward plan.
The decision was taken in 2007 to outsource a review of the membership aspect of the business, in order to ensure an independent view was obtained.
The results of this project were to be used by the commercial team at Historic Scotland as a basis for its new commercial strategy. Following the competitive tender process, AHC was engaged to undertake this Membership Business Health Check.
We undertook a thorough and objective examination of the current state of Historic Scotland’s membership operations, examining each business area from many different angles and taking into account the maturity of the business and its current performance.