Who we work with

Chartered Management Institute

MEMBERSHIP RESEARCH TO IMPROVE RETENTION AND DRIVE GROWTH

CMI offers practical, proven solutions for individual managers, employers and education providers alike, with a mandate to create better led and managed organisations, and with over 100,000 managers and 450 employers using its services to improve their performance.

 

Like many membership organisations, CMI was facing challenges of membership retention and therefore looking to strengthen its value proposition in order to maximize its market share.

 

In addition, order to achieve its key objectives, CMI needed not only to grow its overall membership base but also achieve a critical mass of Chartered Managers – its most prestigious grade of membership, that demonstrates the member’s ability to make an impact as a manager.

 

We were therefore engaged to help CMI to quickly establish and understand factors that were affecting membership growth and retention, and the potential barriers preventing more members from achieving Chartered Manager status.